How a 23-year-old African-American rapper who refuses to sign a record deal made Grammys history
Chance the Rapper is the most talented rapper of his generation and a pioneer in the music industry. His latest album, “Coloring Book,” won him a 2017 Grammy for best new artist.
He also won his first Grammy earlier Sunday for best rap performance, for his song “No Problem,” featuring Lil Wayne and 2 Chainz.
This year, the Grammys made streaming-only albums available for awards consideration for the first time, which allowed “Coloring Book” to be nominated. Because of the new rule, Chance, whose real name is Chancellor Bennett, made history as the first artist to win a Grammy based on a streaming-only album.
“Coloring Book” is so popular that it’s the first streaming-only album to chart on Billboard’s ranking.
Miraculously, Chance has done all of this without a label supporting him. He’s turned down record deals from numerous labels, and depends on word-of-mouth and his SoundCloud account for distribution.
Meet the most successful fully independent musician of our era:
Chance the Rapper calls his albums “mixtapes.” He recorded his first one in his senior year of high school.
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He formally kicked off his career with the song “Windows.” It got him some attention in Chicago’s hip hop scene, and Chance spent another eight months tinkering with the rest of the album.
His first album — “10 Day” — gave Chance a cult following.
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The album was released in 2012 and received over 400,000 downloads on the music-sharing site DatPiff and got Chance a cult following.
It’s called “10 Day” because he wrote it during a 10-day suspension from high school.
Performing on “Saturday Night Live” was a career landmark.
Chance performed “Sunday Candy” and “Paradise” from “Surf” on “Saturday Night Live” on December 15, 2015. He was the first unsigned artist to do so.
Then he made five tracks with Kanye West.
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In 2014, Chance worked on five songs for Kanye West’s 2016 album “The Life of Pablo.”
He provided guest vocals for “Ultralight Beam,” rapping “I met Kanye West, I’m never going to fail/He said let’s do a good ass job with Chance three/I hear you gotta sell it to snatch the Grammy/Let’s make it so free and the bars so hard/That there ain’t one gosh darn part you can’t tweet.”
He and Kanye appeared together on “SNL” the night “The Life of Pablo” dropped.
The two performed “Ultralight Beam” together.
In 2016, Chance released the album “Coloring Book” and rapped about how much he hates record labels.
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His song “No Problem” is about how much Chance wants to keep record labels far, far away from his music. The album is widely considered to be one of the best of the year.
Kanye also appears on the upbeat opening track, “All We Got,” and Lil Wayne, T-Pain, Justin Bieber, and Future drop verses on other songs on the album.
Despite being streaming-only, it became a top-10 Billboard hit.
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It hit #8 in its peak position, the first streaming-exclusive album to get on the chart.
He briefly became a meme at the MTV Video Music Awards.
In the middle of a backstage interview with MTV, Chance was interrupted by Beyoncé sneaking up behind him. He, quite understandably, freaked out.
Then the Grammys changed their rules for him.
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Now that he’s BFFs with Kanye and “Coloring Book” is a success, the music industry has to accept Chance whether they want to or not. Given the success of “Coloring Book,” the Grammys changed their rules in June to allow streaming-only titles to be nominated.
Chance got seven nominations for the 2017 Grammys.
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CBS unveiled its 2017 Grammy nominations on December 6, and Chance was nominated for seven of them.
“Coloring Book” was nominated in the best rap album category, up against albums from Drake, DJ Khaled, De La Soul, Schoolboy Q, and his mentor Kanye West.
He was also nominated for best new artist, for best rap performance, and best rap song with his single “No Problem,” and for performing on Kanye’s “Ultralight Beam.”
He’s already won two awards — including the Grammy for best new artist.
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At 23 years old, Chance won the coveted best new artist award at the 2017 Grammys.
He also nabbed the Grammy for best rap performance, which was given out before the ceremony. It was for his song “No Problem,” featuring Lil Wayne and 2 Chainz, off his album “Coloring Book.”