Kenya’s tourism sector received a major lift as the country is voted the 2015 world’s top safari destination at the World Travel Awards. Kenya received the award for the second time, having won it in 2013
The World Travel endorsed Kenya’s famous safaris, which contribute a large proportion to the country’s tourism, a major source of foreign exchange revenue.
World Travel Awards is the “travel industry’s most prestigious awards programme,” and rewards leaders in the tourism, airline, hotel and hospitality sectors around the world.
Various Kenyan companies, including the country’s flagship airliner, Kenyan Airways were nominated in various continental categories. Kenyan Airways was voted Africa’s leading airline in the business class category and Ethiopian Airways won the leading airline in the economy class, while South African Airways was voted Africa’s leading airline.
According to the World Travel and Tourism Council, the total contribution of travel and tourism to Kenya’s Gross Domestic Product was “KES462.8bn (12.1% of GDP) in 2013, and is forecast to rise by… 5.2% pa to KES791.4bn (11.8% of GDP) in 2024”.
In 2013, travel and tourism “directly supported 226,500 jobs (4.1% of total employment). This is expected to… rise by 2.3% pa to 284,000 jobs (4.0% of total employment) in 2024,” the World Travel and Tourism Council said.
Source: World Travel Awards